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The Book Market and Me: Lessons from 2018

The Book Market & Me: Lessons from 2018

Preface. I've published eight books--4 nonfiction (U.S. history) and 4 novels. Here's what I've learned about the book market since I published my first book in 1975.

Reviews. Getting reviews for nonfiction books and novels is very different. My U.S. history books were widely reviewed in historical journals without much effort on my part. All it took was for my publishers or me to send review copies to the relevant journals in the field. By contrast, reviews are tough to come by for fiction. There's just too much competition: 200,000+ novels published in 2016 alone. I managed to coax a few local papers into reviewing my novels, but that was it.

Sales. All four of my books in U.S. history sold at least 1,000 copies and several sold substantially more. But having read in advance about the market for fiction, I was prepared for the fact that most of those 200,000+ novels published annually sell less than 200 copies. That's about what the three volumes in my Buenaventura Trilogy sold. I don't have the early returns yet for T.T. Mann, Ace Detective (August 2018), but I'll be pleasantly surprised if it sells more than 200 copies.

Publicity. This wasn't a problem for my nonfiction books. My publishers helped me get reviews and they put the books on display at historical conventions attended by thousands of history professors. With novels, at least with those published as mine were by independent presses, the author has to do most of the publicity in competition with an overwhelming number of novels coming into print. Result: Mostly lost in the crowd.

Social Media. Social media is supposed to be the contemporary way to get noticed. Fair enough. I paid a company to send out tens of thousands of tweets and emails over a four-month period. I tracked these e-blitzes and got some fun responses, but few sales. My impression is that Twitter, for example, is a site for sellers (novelists trying to sell their books) not buyers (folks looking to buy someone else's book), or at least that sellers vastly outnumber buyers. 

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2018 Wrap-up

Dick and Jerry McFarland about the time their dad told them the story on which "T.T. Mann, Ace Detective" was based.    

           ====================================

     2018 has been a banner year. After a year-and-a-half in the making, "T.T. Mann, Ace Detective" was published by Levellers Press of Amherst and Florence, Massachusetts. Great job by Matt and Faith of Levellers!

     I've already explained that T.T. Mann's bizarre physique--6' tall and weighing only 22 lbs.--came directly from the way our father told the story to my brother Dick and me. We were young and never questioned our father's description of the lead character.

     But in the course of building a story around T.T. Mann's exploits, I tried to place T.T. in a realistic setting: San Francisco in the 1950s. I was aided by my wife Dorothy who, like me, was a high school and college student living in the Bay Area in that decade.

    Throughout 2018 I experimented with using social media, mainly Twitter, to publicize my book. Did it pay off? I won't know for certain until I get a complete sales summary early next year. No matter what, I had fun venturing into a media environment that was new to me.

     Much earlier (the October 10th posting) I promised to point out a similarity between the way Dona Leon often concludes Guido Brunetti's cases and the way I chose to wrap-up the three cases T.T. pursued in this book. The similarity is this: All three of T.T.'s cases end without the villains being jailed. For example, in "Blondes Are Trouble," crime boss Biggie Fingers gets back the list of city officials he bribes without any of the bad guys being fined, fired, or sent to jail. The targets of Brunetti's investigations also usually get away despite their misdeeds. No easy resolutions! No simple conclusions in which crime does not pay.

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Good Reviews

Nothing gladdens an author's heart more than good reviews and positive feedback. I've been getting a lot of both. Here's an excerpt from a five-star review by Kris Moger in Reader's Favorite Book Reviews (September 17, 2018). "T.T. Mann, Ace Detective by Gerald W. McFarland is a fun throwback to the days of film noir, with private eyes, gangsters and femmes fatales. The main character, Thin Mann, along with his brother, Flat Mann, brings a touch of fantasy to these cozy mysteries as one is as thin as a garden hose and the other is as flat as electrical tape. Through each story, Thin faces thugs, dastardly husbands, and nosy relatives with the help of Flat and his secretary, Rosie, the love of Thin's life.... McFarland does a great job mixing these detective tales with enough twists and noir charm to build lighthearted mysteries that make for a pleasurable read on a Sunday afternoon. I would recommend T.T. Mann, Ace Detective to anyone looking for something entertaining but not too heavy, much in line with the early Agatha Christie stories or Father Brown Mysteries."

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San Francisco, 1955: T.T. Mann's World

         T.T. Mann's Silhouette

T.T. Mann, Ace Detective combines a large element of fantasy (T.T., after all, is 6' tall but weighs only 22 lbs) with a historically accurate portrait of San Francisco in 1955. One reader told me that I had provided him with a prose map to the city in the mid-fifties, a comment that pleased me immensely because I had worked hard to make the geographical and social background features of the book as true to the era as possible. The "inside story" of why that goal was particularly important to me is that the Bay Area in the 1950s was the land of my youth, my high-school and college years. The text of T.T. Mann takes its readers on a tour of many San Francisco neighborhoods ranging from elite districts such as St. Francis Wood to the slums of the Tenderloin. Of other districts that are mentioned, I remember with particular fondness North Beach, famous for its bohemian ambiance. It was while on an expedition with high-school friends to a North Beach Italian restaurant in 1955 that I first became aware of the mind-expanding possibilities offered by Lawrence Ferlinghetti's City Lights Bookstore. Lombard Street on Russian Hill, a winding one-block-long street with eight sharp turns, is a tourist site, but its crooked contours seemed to me the perfect setting for the residence of Biggie Fingers, the city's top crime boss. Then there are the restaurants that come up here and there. Tarantino's on Fisherman's Wharf was a favorite of my mother's, while my father, who worked in the city and made the round-trip commute every weekday from our East Bay home to San Francisco and back, particularly liked Bernstein's Fish Grotto on Powell Street, which has long since gone out of business; but my brother and I both had vivid memories of outings there with Dad. The fine stores around Union Square, more elegant then than now, were favored destinations for window shopping that my wife and editor, Dorothy, visited with her high-school girlfriends. These are only a few examples of the territory lovingly reconstructed in the novel. So please get your hands on the book and let me take you on a tour of the city.

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The Inside Story.2

       Dad and his sons Dick and Jerry.

This is the second in a series of postings intended to provide inside information about T.T. Mann, Ace Detective. Where, for example, did the inspiration come for T.T. Mann, a San Francisco detective with a bizarre physique: 6 feet tall and weighing only 22 pounds? The answer is from bedtime stories my father told my brother and me. No, my brother and I in no way resembled Thin and his brother Flat physically, but there is some resemblance between the way we used to relate to each other and the way Thin and Flat relate to each other in the book. To close with a question: Can you spot a similarity between the endings Donna Leon gives many of Guido Brunetti's cases and the outcomes of T.T.'s three cases? Watch for the answer in a future posting.

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New Series of Postings: The Inside Story.1

Two library readings the last weekend of September went well. I love the questions. Here are some answers: Is Mann pronounced "man" or "mahn?" It's pronounced Mahn to honor T.T.'s German ancestry. What about the surrealistic elements? How, for example, does T.T. slip his head under a door? Answer: My brother & I were little boys when Dad told us about Flat Man. We listened in wide-eyed belief; consequently, he never had to explain how such things were "possible."

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The first review of T.T. Mann is super!

An email today brought a review of "T.T. Mann, Ace Detective" published in READERS' FAVORITES BOOK REVIEW. After saying loads of positive things, the reviewer concludes, "I would recommend T.T. Mann, Ace Detective to anyone who is looking for something entertaining but not too heavy, much in line with the early Agatha Christie stories or Father Brown Mysteries." Here's the link to the full review: https://readersfavorite.com/book-review/t-t-mann-ace-detective

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The paperback & the ebooks look great!

Not much to say except that the project has come to a very successful moment. More to come.

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T.T. Mann, Ace Detective is in print!

Frankly, I'm a bit exhausted by the last month of pushing myself hard to get my novel out by August 1. Made it! More details soon.
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Getting closer and closer.

Okay, I know I've been touting the future publication of "T.T. Mann, Ace Detective" since January. I can now report that publication is scheduled for late July or early August. Drum rolls will announce the actual event as soon as it occurs.
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